Story
A female owned & run label, based in Scandinavia.
A Family Brand That Puts Parents First
At Amoroy, we’re a young and innovative family with one simple goal — to make it easier for parents to find beautiful, safe, and reliable products for their little ones.
We don’t just sell products — we carefully select them. Every brand and every item we offer is chosen because it meets our family’s own standards for quality, comfort, and trust. From cozy ponchos and playful lamps to furniture and everyday essentials, we work only with partners who share our love for smart, family-friendly design.
As parents ourselves, we understand the joy (and chaos!) that comes with raising children — and how much every detail matters. That’s why we focus on bringing you items that are practical, stylish, and made to last, so you can spend less time worrying and more time making memories.
At Amoroy, you’re not just a customer — you’re part of a growing community of families who value honesty, care, and a personal touch. We’re proud to serve parents around the world who want the best for their kids — because we do too.
With warmth, care, and gratitude,
The Amoroy Family 💛
OUR FOUNDER
Meet Kitty
“From one parent to another — Amoroy was created with love, patience, and a lot of bedtime stories.”
Hi, I’m Kitty, proud mom of two wonderful little explorers and co-founder of Amoroy.
Like many parents, I wanted products for my children that felt safe, soft, and beautifully made — pieces that not only looked lovely but also supported the daily rhythm of family life.
Amoroy was born from that wish — to bring together comfort, design, and function in a way that helps parents worry less and enjoy more of those precious, fleeting moments with their kids.
Every product we create starts with a simple question: Would I use this for my own children?
If the answer isn’t a full-hearted yes, it doesn’t make it into our store.
As a mom, I understand that the best products are the ones that make your child smile — and make your day just a little easier.
Thank you for being here and for trusting us to be a part of your family’s world.
With warmth and love,
Kitty 🌿
Co-Founder & Mom behind Amoroy
Fabrication & Sustainability
At Amoroy, we care deeply about how our products are made. Many of our items are crafted from natural wood — a renewable, durable, and timeless material that reflects our commitment to sustainability and quality. We work with responsible suppliers who share our vision for safe, eco-conscious production, ensuring that every piece is made to last and kind to both children and the planet.